Ice Bath Harry · Commercial Partnerships

Brand
Partner
ships.

A high-trust, high-frequency content system built around recovery, discipline and self-respect. Brands that partner with Ice Bath Harry become part of the community.

20M+ Organic views in 90 days
389K Combined followers
65.9% Audience aged 25 to 44
Daily Publishing cadence
TikTok 216K 10M views / 90 days
Instagram 121K 6.2M views / 90 days
Facebook 52K 4.3M views / 90 days
Period Nov to Jan 2026 Organic. No paid media.
Why it works

Trust Built
in Public.

Ice Bath Harry is not a performance. Harry Beattie has documented his addiction recovery, daily discipline and personal growth publicly and consistently, every single day. That consistency is why the community comes back.

For brands, that means something rare: a partnership where the audience has already decided to pay attention. Reach here is earned, not bought.

Brands that partner with Ice Bath Harry align themselves with a system people already believe in, not a sponsored post that disappears in 24 hours.

01
High-trust brand association Your brand appears inside a daily routine the audience chooses to return to.
02
Repeated exposure Daily content means daily impressions, compounding recall without repeat spend.
03
Category protection Partnerships are limited and category-exclusive. Your brand is not diluted.
04
Multi-platform distribution TikTok, Instagram and Facebook. Same content. Three algorithms. Sustained reach.
Who's watching

The Audience.

Peak decision-making years. English-speaking. Engaged around fitness, mental health and self-improvement. Not a niche, a mindset.
42.2% Aged 25 to 34 Core demographic. High purchasing intent.
23.7% Aged 35 to 44 Established income. Brand-loyal decision makers.
~55% Male Broad appeal. No niche skew.
~45% Female Brand-safe across wellness, fitness and lifestyle categories.
Geography
United Kingdom United States Australia Ireland
Partnership philosophy

How Every Partnership
is Built.

01

Authenticity

Integration, not interruption. Your brand fits naturally into the content and does not pause it. If it does not feel right, it does not go out.

02

Consistency

The work shows up every day. So does your brand. Compounding exposure through a daily content cadence that the audience expects and returns to.

03

Positive Impact

This community is built around recovery and self-respect. Partners are chosen because they share those values, not just for the commercial fit.

Track record

The Work
Speaks.

Harry's reach is not built on trending audio or viral gimmicks. It is built on showing up and doing the work in public every day. These are some of the spaces that work has opened.

Baton of Hope Tour 2025

National UK suicide prevention initiative. Harry contributed a lived-experience session on addiction recovery, personal accountability and long-term behavioural change.

HMP Erlestoke

Recovery sessions delivered to both inmates and prison staff, covering addiction neuroscience, habit formation and the role of daily discipline in long-term rehabilitation.

Let's Get Talking About Suicide

Invited speaker at a structured mental health event. High audience engagement, strong post-event feedback, and direct conversations that continued after the session.

Get started

Let's
Geddit.

Partnerships are limited and considered. If your brand aligns with discipline, recovery and self-respect, let's talk.
Email Harry Directly View Live Activations
harry@icebathharry.co.uk